Final analysis: The product is great, but I'd definitely like to see a redesign of the delivery method.
My January Allure Beauty Box contained a full-size Mally Evercolor Starlight Waterproof Eyeliner in black navy. I love the liner, but I'll be the first to say that I hate eyeliners that require a sharpener. They always break off in the sharpener, and you waste a tremendous amount of product. Even if they don't break off, you're shaving away perfectly good makeup with the sharpener.
Note to every manufacturer of every pencil-type eyeliner out there: put it in a twist-up pencil rather than requiring a sharpener. If you need a sharp point, use one of those tiny point sharpeners, but don't make me fight with the pencil breaking off inside a sharpener and wasting my money.
That said, the eyeliner itself is quite nice. It feels smooth and goes on evenly without tugging. It smudges nicely if you want, but it sets quickly and lasts all day (even through my constant watery eyes when I drive to work through cold air and bright snow).
Grade: C- (The product gets an A, but a pencil I have to sharpen will never get above a C for me, and at this price, I'm not willing to waste half the product in a sharpener.)
What the Allure editors had to say:
What it is: A deep-blue waterproof gel eyeliner with a built-in brush
How it looks/feels: The buttery liner glides on without tugging, and the tapered brush makes blending a breeze. The dark-navy hue is also the perfect shade of "Wait, is that black? Oh, cool, it's blue."
Why we like it: Ignore what your mother told you about wearing black with navy - this smoky-blue liner is bold, edgy, and easy on the eyes. Literally. Whereas some waterproof eyeliners stick to your lids like industrial-strength superglue, this formula stays pliable for a good 30 seconds, giving you just enough time to smudge. And its waterproof claims are pretty solid: It stayed put on one Spin-loving tester through class and for a full 12 hours afterward.
Price: $20
Where to buy it: Qvc.com
My January Allure Beauty Box contained a full-size Mally Evercolor Starlight Waterproof Eyeliner in black navy. I love the liner, but I'll be the first to say that I hate eyeliners that require a sharpener. They always break off in the sharpener, and you waste a tremendous amount of product. Even if they don't break off, you're shaving away perfectly good makeup with the sharpener.
Note to every manufacturer of every pencil-type eyeliner out there: put it in a twist-up pencil rather than requiring a sharpener. If you need a sharp point, use one of those tiny point sharpeners, but don't make me fight with the pencil breaking off inside a sharpener and wasting my money.
That said, the eyeliner itself is quite nice. It feels smooth and goes on evenly without tugging. It smudges nicely if you want, but it sets quickly and lasts all day (even through my constant watery eyes when I drive to work through cold air and bright snow).
Grade: C- (The product gets an A, but a pencil I have to sharpen will never get above a C for me, and at this price, I'm not willing to waste half the product in a sharpener.)
What the Allure editors had to say:
What it is: A deep-blue waterproof gel eyeliner with a built-in brush
How it looks/feels: The buttery liner glides on without tugging, and the tapered brush makes blending a breeze. The dark-navy hue is also the perfect shade of "Wait, is that black? Oh, cool, it's blue."
Why we like it: Ignore what your mother told you about wearing black with navy - this smoky-blue liner is bold, edgy, and easy on the eyes. Literally. Whereas some waterproof eyeliners stick to your lids like industrial-strength superglue, this formula stays pliable for a good 30 seconds, giving you just enough time to smudge. And its waterproof claims are pretty solid: It stayed put on one Spin-loving tester through class and for a full 12 hours afterward.
Price: $20
Where to buy it: Qvc.com
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